Your Customers Are Already Asking AI.

Are They Finding You?

When prospects ask ChatGPT about businesses like yours, they expect AI to recommend the authority. The businesses dominating their industries right now are already prepared for this shift.

You still have time to lead—not follow.

How Customer Discovery Changed

And why most businesses haven't noticed yet.

Your customers' research process has fundamentally changed—but your website probably hasn't.

It used to work like this: Customer searches Google → clicks through to your site → considers your offer.

Now it works differently: Customer asks ChatGPT or Perplexity a question → gets an answer with specific business recommendations → verifies that recommendation on Google → makes a decision.

The reality? ChatGPT reaches over 200 million weekly active users, and Perplexity's user base grew 66% year-over-year, handling 780 million monthly queries. Customers in your industry are starting their research on these platforms every single day.

But here's the problem: Most businesses aren't structured properly for AI systems to find and recommend them.

The Visibility Gap Nobody's Talking About

You might rank great on Google. But AI systems don't even know you exist.

This is the critical insight: Google AI Overviews now appear in 60% of searches, up from 30% in August 2024. But appearing in Google doesn't guarantee appearing in AI recommendations.

We discovered this ourselves. 3thirds Inc ranks higher on Google than most competitors in our category. Better reviews. More testimonials. Stronger authority signals by traditional measures.

Yet when we tested where AI systems recommend marketing agencies in Subang Jaya, we ranked 4th.

The disconnect? Our website wasn't structured properly for AI systems to extract, understand, and confidently recommend us.

This gap exists across industries: professional services, specialist practices, B2B companies. The businesses with the best authority on Google aren't always the ones AI recommends. The ones that are properly structured are.

The window: Most competitors haven't realised this gap exists yet. The ones that close it first—before market leaders wake up to it—capture outsized authority.

When AI Recommends You, Everything

Changes

Shorter sales cycles. Pre-warmed buyers. Faster conversions.

When a prospect's first exposure to your business comes through an AI recommendation, they're already pre-warmed. They've been told you're the authority. They've already decided to learn more about you.

Then they verify that recommendation on Google and find strong proof—reviews, case studies, deep expertise. The two stages align. Trust accelerates.

Compare that to traditional discovery: Cold prospect → has to evaluate dozens of options → requires extensive convincing → longer sales cycle → lower conversion rate.

When you appear in both AI recommendations AND Google verification, your sales cycle compresses. Buyers move faster. Your conversion cost drops. Your qualified lead volume increases.

The data: AI traffic from platforms like ChatGPT and Perplexity has grown seven times since 2024, with ChatGPT driving 77% of AI referrals and Perplexity capturing 15% of global AI traffic. These aren't trivial numbers anymore. This is where customer discovery is happening.

The Early Adopter Window Is Still Open

But it's closing faster than most businesses realise.

Here's what we're seeing in the market: Most businesses are still optimising for 2020-era Google searches while their customers have moved to AI-powered research.

This creates a temporary but significant opportunity.

The businesses that structure their content and positioning for AI systems right now—while most competitors sleep—will establish authority that becomes increasingly hard to displace.

Think of it as the inverse of SEO's early days. Early SEO adopters built advantages that lasted for years because competitors didn't understand the shift.

AI search authority works the same way. Early movers capture disproportionate visibility. They become the default recommendations. As search behaviour solidifies around these patterns, late adopters struggle to break in.

Timeline matters: We're probably 12-18 months away from AI search optimisation becoming standard practice. After that, the competitive advantage flattens. Businesses implementing now—before competitors catch up—own a sustainable edge.

We're Teaching the Market While We Dominate It

We're doing this ourselves first. That's how we know it works.

We're not just selling AI/O methodology. We're implementing it ourselves—for our own website, our own visibility, our own market position.

We've already started restructuring our content for AI systems. We're tracking how our visibility changes across ChatGPT, Claude, Perplexity, and Google AI Overviews. We're documenting everything we learn.

In January, we'll have 90 days of real data showing how this approach changes recommendation frequency, visibility, and the quality of inbound inquiries.

We share what we discover publicly—through our blog, our case studies, our consultations—because transparency builds trust. The real moat isn't knowing how AI optimization works— it's having the strategic discipline and technical precision to execute it properly.

By the time your competitors figure this out, you will own your category.

Our proof points:

17+ Google reviews and testimonials across multiple platforms

8+ years of strategic positioning in Malaysian

digital markets

Documented case studies from clients across multiple industries

Public documentation of our own AI/O transformation (live blog series)

We don't ask clients to implement strategies we haven't tested on ourselves.

Your AI Position Audit:

How This Works

We come prepared. You walk away with clarity.

When you submit your website URL, we audit it before your call. Simple as that.

We look at what's preventing AI systems from finding and recommending you. We identify the specific gaps—usually 3 key things that

separate you from businesses getting consistent AI visibility.

Then we come to your call with findings already prepared. We'll show you:

What's currently on your

site and why it's not working

for AI systems

Specific gaps preventing

recommendations

(the things you need to address)

Whether closing this gap

is actually worth your

time and investment

One concrete example

of what needs to

change

The call takes 30 minutes. No discovery questions. We've already done our research. You get straight to the point: here's where you stand, here's what it would take to move, and here's whether it makes sense for you.

If you want to explore working together, we discuss what that looks like. If you don't—that's completely fine. Either way, you have the clarity you need to make an informed decision about your business.

This Isn't Cheap.

Here's Why.

AI/O requires strategic thinking, content restructuring, and systematic implementation.

Restructuring your positioning for AI systems isn't a quick fix or a one-time content audit. It requires:

Strategic repositioning of your authority

positioning

Content restructuring across your digital

assets

Technical implementation for AI extraction optimisation

Ongoing monitoring and competitive landscape tracking

Documentation and measurement across multiple platforms

This is a 90-day strategic programme, typically requiring a RM 46,000 investment for comprehensive implementation.

Why this price? Because we're not just optimising your website—we're fundamentally restructuring how AI systems understand and recommend your business. This creates compounding advantages that don't go away when you stop paying.

Who this is for: Established businesses with genuine expertise who want to ensure their authority gets proper AI recognition. Professional services, specialist practices, market leaders. Businesses that know their competitive advantage deserves wider recognition.

Not for: Businesses still figuring out their core offer, or companies expecting quick results without strategic commitment.

Ready to Understand Your Position?

Let's audit where you stand and map your opportunity.

This shift in customer discovery is happening whether you're ready or not. The only question is whether you're going to lead it or follow it.

The businesses that are already moving will own their industries for the next few years. The ones that wait will struggle to compete against

established AI authorities.

Your audit call is 30 minutes of clear-eyed conversation about your market position and whether this matters for your business.

No obligation. No pressure. Just honest assessment.

Frequently Asked Questions (FAQs)

What is AI optimization (AI/O)?

AI optimization, or AI/O, is the strategic process of structuring website content so that generative AI systems like ChatGPT, Claude, Perplexity, and Google AI Overviews can accurately discover, understand, and recommend your business to users. Unlike traditional SEO which optimizes for search engine rankings, AI/O ensures your business appears in AI-generated recommendations and answers.

How does AI/O differ from traditional SEO?

Traditional SEO optimizes content for search engine algorithms that rank web pages. AI/O optimizes for generative AI systems that synthesize information and make direct recommendations. SEO focuses on keywords and backlinks; AI/O focuses on factual clarity, structured data, entity relationships, and citability. A business can rank #1 on Google but not be recommended by ChatGPT if their content isn't structured for AI understanding.

Why should Malaysian businesses care about AI search optimization?

ChatGPT has over 200 million weekly active users globally, and Perplexity handles 780 million monthly queries. A growing percentage of Malaysian customers now begin their research by asking AI systems for recommendations rather than searching Google. If your business isn't optimized for AI discovery, you're invisible to this growing customer segment—even if you dominate traditional search rankings.

Who needs AI optimization services?

AI optimization delivers the highest ROI for established businesses with genuine expertise in professional services, medical practices, legal services, B2B technology, and specialist consultancies. These businesses typically have strong Google presence but aren't appearing in AI recommendations. Companies still defining their core offering or seeking quick results without strategic commitment are not ideal fits.

How long does AI optimization take?

3thirds Inc.'s comprehensive AI optimization programme runs for 90 days. This includes strategic repositioning, content restructuring, technical implementation, and ongoing monitoring across multiple AI platforms.

How much does AI optimization cost in Malaysia?

3thirds Inc.'s 90-day AI Authority Programme requires an investment of RM 46,000. This includes complete content restructuring, technical implementation, competitive monitoring, and documentation across ChatGPT, Claude, Perplexity, and Google AI Overviews. The service also includes a free 30-minute AI visibility audit to assess current positioning.

What happens during the free 30-minute audit?

Before your call, 3thirds Inc. audits your website to identify what's preventing AI systems from finding and recommending your business. During the 30-minute consultation, you'll see: (1) What's currently on your site and why it's not working for AI systems, (2) Specific gaps preventing recommendations.

What platforms does 3thirds optimize for?

3thirds Inc.'s AI optimization covers ChatGPT (OpenAI), Claude (Anthropic), Perplexity AI, and Google AI Overviews. The optimization ensures your business can be discovered, understood, and recommended across the full spectrum of AI-powered search platforms.

Where is 3thirds Inc. located?

3thirds Inc. Sdn. Bhd. is based in Subang Jaya, Selangor, Malaysia. The company serves businesses throughout Malaysia.